Brand perception Articles — Atticus Li

Atticus Li

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Brand perception

Articles exploring brand perception through the lens of behavioral science and experimentation. Practical frameworks for growth leaders who measure in revenue, not vanity metrics.

2 articles

halo effect Mar 28, 2026 9 min read

The Halo Effect in Product Perception: Why Design Quality Signals Product Quality

Explore how the halo effect causes buyers to transfer their perception of design quality to product quality, reliability, and trustworthiness. Learn the behavioral science behind why aesthetic investment pays disproportionate returns in market perception.

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The Halo Effect in Product Perception: Why Design Quality Signals Product Quality

landing pages Mar 28, 2026 7 min read

The Landing Page Paradox: Why Your Best-Converting Page Isn't Your Best Page

How optimizing for conversion can destroy lifetime value, brand perception, and organic traffic. The tension between short-term conversion metrics and long-term business health.

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The Landing Page Paradox: Why Your Best-Converting Page Isn't Your Best Page

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